Digital Twins and Sustainable Performance: A Study of Saudi Manufacturing Firms

Purpose: The integration of Digital Twin (DT) technology is reshaping manufacturing practices by improving operational efficiency and promoting sustainability. This study investigated the relationship between Digital Twin Readiness (DTR), encompassing Technological Readiness (TR), Organizational Readiness and Support (ORS), Perceived Values and Benefits (PVB), and Data Readiness (DR), and the Sustainable Performance (SP) of manufacturing firms in Saudi Arabia.

Design/methodology/approach: To examine the association between Digital Twin Readiness (DTR) and Sustainable Performance (SP), this study administered a structured survey to 379 managerial respondents from Saudi manufacturing firms. The collected data was subsequently analyzed using multiple regression analysis to determine the strength and significance of the relationships among the study variables.Findings: The study's results demonstrated that the dimensions of Digital Twin Readiness (DTR) positively and significantly contribute to Sustainable Performance (SP). These findings emphasize the critical need for strategic efforts to promote DT adoption, particularly through investments in infrastructure, employee training, and the resolution of related challenges.

Originality/value: This study contributes to the existing body of knowledge by addressing a critical gap in understanding the influence of DTR on sustainable manufacturing practices. It provides valuable practical implications for industry leaders and policymakers, offering guidance on the development of effective strategies for DT adoption aimed at improving sustainability outcomes and enhancing operational efficiency.