The relationship between entrepreneurial marketing and competitiveness in Egyptian Small and Medium-sized Enterprises

عبدالقادر محمد عبدالقادر, أحمد; سامح حافظ حسن, هند

doi:10.21608/csj.2024.358259

The relationship between entrepreneurial marketing and competitiveness in Egyptian Small and Medium-sized Enterprises

نوع المستند : المقالة الأصلية

المؤلفون

¹ كلية التجارة، جامعة دمياط

² كلية التجارة، جامعة المنصورة، مصر

10.21608/csj.2024.358259

المستخلص

This research focuses on answering the question, “Is there a relationship between the entrepreneurial marketing strategy and competitiveness of small and medium-sized enterprises?" The following hypothesis was formulated to answer this question, “There would be a significant relationship between the entrepreneurial marketing strategy and competitiveness in small and medium-sized enterprises.” Our study follows the deductive approach which relies on the analysis of quantified primary data that is collected for the purpose of the study to test its hypotheses. Primary data were collected using an electronic questionnaire which was distributed using the Egyptian National Incubator for SMEs. A total of 309 usable questionnaires were received at the end of the data collection phase. The research concludes that there is a moderate positive correlation between the entrepreneurial marketing strategy variable and the competitiveness variable. The results of the correlation analysis also reveal there is a positive and strong correlation between all dimensions of entrepreneurial marketing strategy (innovation focus, proactiveness, opportunity-driven, calculated risk-taking, consumer intensity, resource leveraging, and value creation) and all dimensions of competitiveness (cost reduction, differentiation, growth, and quality). It also shows that all dimensions of entrepreneurial marketing strategy affect the competitiveness of small and medium-sized enterprises. The value of this research stems from the great role played by small and medium-sized (entrepreneurial) enterprises as the key to creating job opportunities, increasing self-employment levels, reducing unemployment levels, and improving economic growth rates.

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